Herbal & Organic Mascara Market: Drivers, Restraints, Opportunities, and Threats 2028 News


Report Description

A recent market intelligence report that is published by Data Insights Partner on the global Herbal & Organic Mascara Market makes an offering of in-depth analysis of segments and sub-segments in the regional and international Herbal & Organic Mascara Market. The research also emphasizes on the impact of restraints, drivers, and macro indicators on the regional and global Herbal & Organic Mascara Market over the short as well as long period of time. A detailed presentation of forecast, trends, and dollar values of global Herbal & Organic Mascara Market is offered. In accordance with the report, the global Herbal & Organic Mascara Market is projected to expand by healthy CAGR over the period of forecast.

Market Insight, Drivers, Restraints, Opportunity & Trends of the Market:


A cosmetic product that is used to enhance the outlook of eyelashes is called mascara. Mascaras of natural origin are known as herbal and organic mascaras. An herbal and organic mascara may be used to define, lengthen, thicken and/or darken the eyelashes. In fact, these are the primary functions of mascara. These products are most commonly available in liquid form in a tube. However, they are also available in powdered and cream form.

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Market Drivers

The surging health awareness among the consumers is providing the initial impetus to the herbal and organic mascara market. The consumers are increasingly getting aware with regard to the harmful influence of the synthetic chemical products that are incorporated in inorganic skin care products and their adverse influence on the human health which is driving this market.

The soaring concern about aesthetic pleasure and physical appearance is fueling the growth of this market. Moreover, the penetration of social media platforms and its influence on showcasing day-to-day lives is compelling people imitate their social media platforms and charging up this market.

The flourishing fashion industry and the continuously changing trends is powering the growth of this market. Further, the booming cosmetics industry is empowering the growth of the herbal and organic mascara market.

The rising utilization of false eyelashes to showcase voluminous lashes and bring about a natural look is bolstering the growth of this market.

The growing incidences of eye allergies, sensitive eyes, and the risk of eye infections related with the usage of contact lenses coupled with the upsurge in the contact lens wearing population is augmenting the growth of this market.

Market Restraints

The utilization of organic and herbal mascaras can lead to irritation and eye problems irrespective of the fact that it is made of phytochemicals. These problems arise as a result of sensitivity of eyes which is straining the growth of this market.

The herbal and organic mascaras are extravagantly priced relative to the traditional available mascaras. This premium price of the product is hindering the growth of this market since these products can only be used by the rich class.

The lack of awareness with regard to the benefits of these products and also the lower levels of visibility of these products is impeding the growth of this market.

Hard and fast directives of the governments across the globe that are aimed at regulating herbal and organic mascaras and drug store cosmetics is threatening the growth prospects of the herbal and organic mascara market.


Research and development that are directed towards the innovation and development of mascara wands that facilitate mess free application of the product is likely to foster consumer trust in this product in the near future.

The various promotional and selling techniques undertaken by the leading brands especially the endorsement of these products by the celebrities and famous public figures is expected to provide lucrative opportunities to expand the brand portfolio of this products.


At present North America dominates the market for herbal and organic mascaras and is expected to continue its domination in the forecast period. This progress can be attributable to the skyrocketing demand for color cosmetics and eye makeup that are of natural origin. The soaring craze for all clear organic mascara and gel-based organic mascaras is another factor propelling the growth of this market in this region. The Asia Pacific region is projected to be the fastest growing region in the forecast period owing to the importance attached to physical appearance and the constantly evolving fashion trends. Moreover, this region has an organic culture for beauty products from ancient times like Ayurveda in India. The incorporation of daily wear organic mascara products through the use of various promotional techniques present in this region is also liable for the progress of this region. Globally, this market is projected to grow at a CAGR of 5.3% in the forecast period.

Segment Covered:

This market intelligence report on the global Herbal & Organic Mascara Market encompasses market segments based on product type, product nature, distributional channel and country.

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           By Product Type the global Herbal & Organic Mascara Market has been divided into:


q  Curling

q  Lengthening

q  Volumizing

q  Others


           By Product Nature the global Herbal & Organic Mascara Market has been divided into:


q  Waterproof

q  Regular

            By Distributional Channel the global Herbal & Organic Mascara Market has been divided into:


q  Online

q  Offline

o   Supermarkets/Hypermarkets

o   Convenience Stores

o   Specialty Stores


             By country/region, the global Herbal & Organic Mascara Market has been divided into:


q  North America (the U.S., Canada),

q  Latin America (Brazil, Mexico, Argentina and other countries),

q  Europe (Germany, France, the U.K., Spain, Italy, Russia, and other countries),

q  Asia Pacific (India, Japan, China, Australia and New Zealand and other countries),

q  Middle East and Africa (GCC, South Africa, Israel and Other countries).

Profiling of Market Players:

This business intelligence report offers profiling of reputed companies that are operating in the market. Companies such as:

q  Revlon

q  Inika

q  Milk Makeup

q  Palladio Beauty


q  Ulta Beauty Inc

q  Lotus Herbals

q  EVXO Cosmetics

q  RMS Beauty

q  Green People

others have been profiled into detail so as to offer a glimpse of the market leaders. Moreover, parameters such as Herbal & Organic Mascara Market related investment & spending and developments by major players of the market are tracked in this global report.


Report Highlights:

In-depth analysis of the micro and macro indicators, market trends, and forecasts of demand is offered by this business intelligence report. Furthermore, the report offers a vivid picture of the factors that are steering and restraining the growth of this market across all geographical segments. In addition to that, IGR-Growth Matrix analysis is also provided in the report so as to share insight of the investment areas that new or existing market players can take into consideration. Various analytical tools such as DRO analysis, Porter’s five forces analysis has been used in this report to present a clear picture of the market. The study focuses on the present market trends and provides market forecast from the year 2020-2028. Emerging trends that would shape the market demand in the years to come have been highlighted in this report. A competitive analysis in each of the geographical segments gives an insight into market share of the global players.

Few Recent Developments


In January 2017, Gwen Stefani was featured in the lineup of brand ambassador for Revlon. Gwen Stefani is an American Singer. This was a promotional strategy aimed at establishing a sound footing of the company in the organic cosmetics products that included organic mascaras.




In February 2019, herbal and organic mascaras that were produced with 100% vegan and natural ingredients was launched by Inika. Curvy lash, Bold lash and The Mascara were the three varieties of the new product.

Milk Makeup

In April 2019, a brand-new waterproof organic mascara was launched by Milk Makeup. This segment of product was directly sold through Sephora stores. To widen consumer base, these products were also sold through hypermarkets and supermarkets.

Salient Features:

Ø This study offers comprehensive yet detailed analysis of the Herbal & Organic Mascara Market, size of the market (US$ Mn), and Compound Annual Growth Rate (CAGR (%)) for the period of forecast: 2020-2028, taking into account 2019 as the base year

Ø It explains upcoming revenue opportunities across various market segments and attractive matrix of investment proposition for the said market

Ø This market intelligence report also offers pivotal insights about various market opportunities, restraints, drivers, competitive market strategies of leading market players, emerging market trends, and regional outlook

Ø Profiling of key market players in the world Herbal & Organic Mascara Market is done by taking into account various parameters such as company strategies, distribution strategies, product portfolio, financial performance, key developments, geographical presence, and company overview

Ø The data of this report would allow management authorities and marketers of companies alike to take informed decision when it comes to launch of Type of models, government initiatives, marketing tactics and expansion, and technical up gradation

Ø The world market for Herbal & Organic Mascara caters to the needs of various stakeholders pertaining to this industry, namely suppliers, manufacturers, investors, and distributors for Herbal & Organic Mascara Market. The research also caters to the rising needs of consulting and research firms, financial analysts, and new market entrants

Ø Research methodologies that have been adopted for the purpose of this study have been clearly elaborated so as to facilitate better understanding of the reports

Ø Reports have been made based on the guidelines as mandated by General Data Protection Regulation

Ø Ample number of examples and case studies have been taken into consideration before coming to a conclusion

Reasons to buy:

v Identify opportunities and plan strategies by having a strong understanding of the investment opportunities in the Herbal & Organic Mascara Market

v Identification of key factors driving investment opportunities in the Herbal & Organic Mascara Market

v Facilitate decision-making based on strong historic and forecast data

v Position yourself to gain the maximum advantage of the industry’s growth potential

v Develop strategies based on the latest regulatory events

v Identify key partners and business development avenues

v Respond to your competitors’ business structure, strategy and prospects

v Identify key strengths and weaknesses of important market participants

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